Adwords, Ads, SEA

Your advertising and paid ads on the web

Our web agency puts its ad management techniques at your service. VivaWeb can help you and optimise your Adwords (Google Ads) campaigns or SEA in general to ensure your visibility on ad publication engines !

What our customers say

5.0

Out of 50 reviews

Google

All engines

Optimisation

Follow-up

Statistics

Performance

We can help you

Creating or managing your campaigns

Managing adverts and advertising campaigns can be time-consuming. We can help you set up and manage this on a day-to-day basis.

We publish your ads and manage your campaign as closely as possible to your customers.

We don't spend more than we need to

Budget management & protection

We monitor and manage the budget according to a strategy that we have submitted to you in advance.

Your budget is respected and we ensure that it is not spent unnecessarily or exceeded.

We add anti-robot protections that are dedicated to clicking on ads to spend budget unnecessarily.

All networks

Google ads, Bing Ads etc.

We can manage several types of campaign and advertising on the main networks. The most important are of course Google and Bing, but we can also work on social networks.

Not so expensive

What is the management cost?

The cost can be very limited, we can manage your campaign with daily monitoring for small budgets and at a lower cost, if you want long-term monitoring and very detailed it is of course possible with ROI calculations etc. ...

Our Adwords (Google Ads) paid search services

Depending on your budget and the size of your project, we can offer you a simple or very advanced follow-up, so don't hesitate to contact us.

Goals, indicators, budgets

The first phase of our collaboration consists of establishing the goals you want to achieve with your SEA campaigns (increasing awareness, increasing traffic, boosting sales, encouraging people to visit your shop, etc.).

This allows us to choose the key performance indicators to monitor. You will then decide on the budget to allocate to these campaigns, which we will then respect.

Campaign organisation :

Optimal organisation of your Google AdWords account is crucial to the effectiveness of your paid search campaigns. We create the right structure to align your keywords and ads as precisely as possible. At this stage, we also set your bidding strategy in line with your objectives and allocate your budget in a balanced way between campaigns.

Ad creation :

After analysing the market, your competitors, your products/services and your objectives, we select the key queries you want to appear on, assess their suitability and design your ads.

Continuous management and optimisation :

Once the ads are online, we gradually adjust the performance of your campaigns. To do this, we regularly review account data and key indicators to fine-tune bidding strategies and budget allocations.

Reports :

In line with your expectations, we produce and present you with regular detailed reports, enabling us to adjust the SEA strategy in line with changes in your business.

Adwords, Ads, SEA: FAQ

Rates, differences, so many questions! We've tried to answer the most important ones.

SEA (Search Engine Advertising) consists of buying ads that appear in search results, while SEO aims to improve a site's organic ranking. There is a difference in quality for one and a difference in cost for the other.

Advertisements are displayed according to the keywords selected by the advertiser. When a user searches for these keywords, the ad may appear in the results.

PPC is an advertising model where the advertiser pays each time someone clicks on their ad. This is the most common SEA model.

It is important to select keywords that are relevant to your target audience and your business objectives, while taking cost and competition into account.

The budget depends on your objectives, the competition for your keywords and the return on investment (ROI) you are aiming for. It is often advisable to start small and adjust according to performance.

Key indicators include CTR (click-through rate), CPC (cost per click), CPA (cost per acquisition) and ROI. These metrics will help you evaluate the performance and effectiveness of your campaigns.

Geo-targeting allows you to show your ads only to users in certain regions, towns or even close to your business, which is particularly useful for local businesses.

Yes, it is possible to do SEA on other search engines such as Bing, as well as on social platforms such as Facebook, Instagram and LinkedIn, each of which has its own advertising systems.

This is an essential question, but one that will depend on your knowledge of your market. If you sell postcards for €1 or insulation work for €1,000, it's obvious that the click of an ad costing you €1 will not have the same impact on your business.